The game plan for the advertising blitz during Super Bowl XLIX was simple: Go straight for the heart.
Many of the commercials during NBC’s national broadcast of Sunday’s game sought to tug at viewers’ heart strings rather than make them burst out laughing. The offerings were not devoid of the usual mix of celebrities, animals and slapstick comedy, but ads celebrating fatherhood, happiness over hatred and public proclamations of love dominated.
“Finally, a more serious Super Bowl with a high dose of humanity on display,” said Adam Tucker, president of WPP’s Ogilvy & Mather advertising in New York.
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